Sustainable Insurance 

In recent years, the global community has witnessed a growing concern for sustainable practices across various industries. Insurance companies, as crucial stakeholders in the financial landscape, are increasingly recognizing the importance of integrating sustainability into their operations. This commitment to sustainability, known as sustainable insurance, not only aligns insurance companies with societal expectations but also offers numerous benefits in terms of risk management, brand reputation, and long-term profitability. This article delves into the concept of sustainable insurance, highlighting key performance indicators (KPIs) and sharing success stories that demonstrate the positive impact of sustainability initiatives within the insurance industry.


Key Performance Indicators (KPIs)

Carbon Footprint Reduction: Insurance companies are setting targets to reduce their direct and indirect carbon emissions. KPIs related to carbon footprint reduction can include decreasing energy consumption, implementing renewable energy sources, and promoting energy-efficient practices within their offices and operations. They measure and reduce greenhouse gas emissions associated with operations, including direct emissions (Scope 1) and indirect emissions from purchased energy (Scope 2) and value chain activities (Scope 3).

Sustainable Investment Portfolios: Insurers are incorporating environmental, social, and governance (ESG) factors into their investment decisions. KPIs related to sustainable investment portfolios can include the percentage of assets invested in renewable energy, green bonds, and socially responsible investments.

Social Impact: Insurance companies are focusing on positively impacting the communities in which they operate. KPIs related to social impact can include the number of initiatives supporting education, healthcare, and disaster relief efforts, as well as the percentage of premium income reinvested into community development projects. They measure and track investments in socially responsible projects, such as renewable energy, affordable housing, or community development initiatives.

Product Innovation: Insurers are developing sustainable insurance products that address emerging risks associated with climate change and environmental degradation. KPIs related to product innovation can include the percentage of premiums derived from sustainable insurance products and the number of customers enrolled in such programs. They measure and track the development and availability of insurance products that incentivize and reward sustainable behaviors, such as eco-friendly driving or energy-efficient home upgrades.

Diversity and inclusion: Track diversity metrics, such as the representation of women and underrepresented groups in leadership positions and overall workforce composition.

Customer engagement: Monitor customer satisfaction and engagement with sustainability initiatives, such as green insurance products, renewable energy coverage, or sustainable investment options.

Supplier sustainability: Evaluate and engage suppliers based on their environmental and social performance, encouraging sustainable practices throughout the supply chain.

Employee Engagement: Insurance companies are fostering a culture of sustainability within their organizations and encouraging employee participation. KPIs related to employee engagement can include the number of sustainability training programs offered, employee satisfaction surveys, and employee-led sustainability initiatives.

Community involvement: Track and support employee volunteering hours, community engagement activities, and partnerships with non-profit organizations.

Environmental risk management: Assess and manage environmental risks in insurance underwriting and investment portfolios, considering factors like climate change, natural disasters, and environmental regulations.

Success Stories

Allianz SE: Allianz, one of the world's largest insurance companies, has made significant strides in sustainability. They have committed to divesting from coal-based businesses, reducing carbon emissions, and investing in renewable energy projects. Allianz aims to be carbon-neutral by 2023 and has received recognition for its efforts in sustainable investing.

AXA Group: AXA, a global insurance company, has integrated sustainability into its core business strategy. They have set ambitious targets to reduce their carbon footprint and have developed innovative insurance products to promote sustainable practices. For example, they offer discounted premiums for electric vehicle owners and have launched climate-related insurance products to address the impacts of climate change.

Swiss Re: Swiss Re, a leading reinsurance company, has made sustainability a key priority. They have committed to becoming a net-zero emissions company by 2030 and have implemented various initiatives to promote sustainability within their operations and investments. Swiss Re has also collaborated with governments and organizations to develop climate-resilient solutions and promote sustainable risk management.

Generali Group: Generali, an Italian insurance company, has made significant progress in integrating sustainability into its business practices. They have set ambitious environmental targets, including reducing carbon emissions, and increasing renewable energy investments. Generali has also been recognized for its efforts in promoting sustainable finance and responsible investment practices.

Aviva plc: Aviva, a multinational insurance company, has demonstrated a strong commitment to sustainability. They have set science-based targets to reduce greenhouse gas emissions and have made significant investments in renewable energy projects. Aviva has also developed sustainable insurance products and services, such as eco-friendly home insurance policies, to encourage customers to adopt environmentally friendly practices.


These success stories highlight how insurance companies are actively incorporating sustainability into their operations, investments, and product offerings, making a positive impact on the environment and society.


Sustainability has become a strategic imperative for insurance companies seeking to meet the evolving expectations of customers, investors, and regulators. By focusing on key performance indicators such as carbon footprint reduction, sustainable investment portfolios, social impact, product innovation, employee engagement etc., insurance companies can position themselves as leaders in sustainable insurance. The success stories highlighted above demonstrate the tangible benefits of integrating sustainability into insurance operations, driving positive environmental, social, and economic outcomes while ensuring long-term business resilience. 

Sustainable Insurance & SDGs

Sustainable Development Goals (SDGs) are a set of global goals established by the United Nations to address various social, economic, and environmental challenges. Several of these goals are directly related to the concept of sustainable insurance. Here are the relevant SDGs, along with their associated targets and sub-targets, that align with the KPIs  mentioned in the insurance industry:

SDG 7: Affordable and Clean Energy

  • Target 7.2: Increase the share of renewable energy in the global energy mix.
  • Target 7.3: Double the global rate of improvement in energy efficiency.

SDG 8: Decent Work and Economic Growth

  • Target 8.2: Achieve higher levels of economic productivity through diversification, technological upgrading, and innovation.
  • Target 8.5: Achieve full and productive employment and decent work for all women and men, including for young people and persons with disabilities.

SDG 9: Industry, Innovation, and Infrastructure

  • Target 9.4: Upgrade infrastructure and retrofit industries to make them sustainable, with increased resource-use efficiency and greater adoption of clean and environmentally friendly technologies.

SDG 11: Sustainable Cities and Communities

  • Target 11.6: Reduce the adverse per capita environmental impact of cities, including by paying special attention to air quality, municipal and other waste management.

SDG 12: Responsible Consumption and Production

  • Target 12.2: Achieve the sustainable management and efficient use of natural resources.
  • Target 12.5: Substantially reduce waste generation through prevention, reduction, recycling, and reuse.

SDG 13: Climate Action

  • Target 13.2: Integrate climate change measures into national policies, strategies, and planning.
  • Target 13.3: Improve education, awareness-raising, and human and institutional capacity on climate change mitigation, adaptation, impact reduction, and early warning.

SDG 17: Partnerships for the Goals

  • Target 17.16: Enhance the global partnership for sustainable development, complemented by multi-stakeholder partnerships that mobilize and share knowledge, expertise, technology, and financial resources.

These SDGs and their targets encompass a wide range of sustainability aspects that are relevant to the insurance industry's sustainable practices. By aligning their goals, targets, and sub-targets with these SDGs, insurance companies can contribute to a more sustainable future while addressing the KPIs you mentioned.